Onset Sacred Sterility

Lots of good stuff from Jeff Christopherson in this interview by Ed Stetzer:

“We don’t need to start more churches that compete for their fair share of the already-evangelically-predisposed market. In my opinion, a large percentage of our churches are tooled and ready to go after the revered already tithing prize. It’s a very crowded space. Instead, we must start churches that passionately understand how to deliver Good News to the vast majority of North Americans who have great spiritual interest – just very little interest in advancing our sacred brands.”